If you could observe your meetings and conversations at work and just listen from the outside. What would you hear? What would your customers think if they could listen in on your internal conversations?

Are there common words and consistent phrases that are popping up regularly and then repeated back by others? 

And it’s not just the jargon and language specific to your sector or industry I’m talking about. It’s the words and phrases you are using to describe your customers, your colleagues, other business units, your workload, your projects, your achievements and your challenges.

Yes, we all have our organisational vision, purpose and values that everyone is expected to adhere to, aim for and reflect in our behaviours every day. But do your day-to-day conversations reflect that intent? 

There are so many factors that influence the language and phrasing we use, and often during times of transformation, long-term projects, restructures and budget cuts we can start to become the language we use. Negative language and conversations drain the energy of individuals and collectively can begin to erode and drain the energy of an organisation.

Imagine flipping the language of your organisation and using it to influence a culture of positive energy and innovation.

An organisation’s language or tone of voice is the emotion or inflection that is applied according to the audience or message we want to convey. This is called Brand Tone of Voice.  This Tone of Voice is just as important from inside an organisation as it is when applied to external communication and promotion. 

When you have a Tone of Voice based on your brand personality, you have a guide to not only reinforce your brand, but you have a way to harness the power of language in positive culture creation. 

Having a guide is a great start. Engaging and motivating your leaders and your people to put it into practice is a sure way to lift your organisational energy and contribute to building a stronger and more resilient brand.

That’s Black is experienced in working with organisations to develop their unique brand personality and tone of voice, and helping to engage and motivate leaders and staff to put it into action.