We can create a new brand strategy or reinvigorate and refresh your current brand. The rise in individualism, social media and global digital access have seen strong and resilient brands constantly adapting to change while remaining authentic and relevant. How a person experiences and responds to your brand directly impacts your organisational reputation and performance.
At That’s Black, we believe successful brands work from the inside out. A clear brand strategy and positioning can galvanise, strengthen and enhance your organisational culture. A true test of your brand strength is whether your staff can articulate your promise and purpose and put that into action every day. Developing a unique brand tone of voice can assist in harnessing the power of language in culture creation.
And it all starts by developing and articulating your brand essence, values, foundation, promise and purpose in a single narrative. Engaging and motivating staff and stakeholders in this process results in a motivated and connected team all working together to achieve your organisational goals. This collective narrative and group process form the basis of your brand strategy and also becomes a guide for decision making.
We can also assess your current brand health and recommend a course of action that will increase your brand presence.