In Good Company
CEO Scalabrini Village Ltd
“We engaged Sandra Black to develop a customer experience strategy and action plan that would integrate with our service model. What she delivered was more than we expected. Sandra was able to use her experience in aged care and her ability to engage and motivate staff to show how the voice of the customer is reflected in all that we do. With her background in marketing and brand, Sandra also included these elements as part of the plan which will contribute to achieving our strategic goals.”
Deputy CEO, Catholic Social Services Australia
“I have recently engaged Sandra at That’s Black to assist us with the development of a holistic marketing and communications strategy including a new Tone of Voice and advocacy positioning framework. Sandra’s work was cutting edge and yet nuanced, reflecting Sandra’s deep understanding of the sector and the marketing and communication challenges charities face today. Sandra’s contribution has advanced our work in supporting our members who serve the needs of the poor and vulnerable in Australia.”
CEO, Head of Client Management, LOUD Communications
“Sandra is one of the most motivating leaders I’ve worked with. She has an innate skill in getting every stakeholder, both internal and external, engaged and committed to a project. Her work is insightful and bold and her skills in engaging diverse stakeholders are outstanding. Sandra’s ability to develop strategy, ideate and link the result to brand engagement is of the highest calibre.”
National Director, UnitingCare Australia
“When the Royal Commission into Aged Care Quality and Safety was announced, it was critical that the UnitingCare aged care network was presenting as a consistent voice. Sandra developed a national communication strategy that enabled us to employ both a unified strategic response while recognising the need for an authentic and localised approach. This was then complemented with a messaging framework for use during an evidence hearing and in media statements.
The work was outstanding and demonstrated her understanding of complex governance environments, sector knowledge and stakeholder engagement coupled with decades of expertise in communications, marketing, brand and creative thinking.”
Director, PJ Maynard Consulting Pty Ltd
“P.J. engaged That’s Black to look at revitalising the P.J. Recruitment and Executive Search brand. Sandra knew exactly what my business needed and has a knack for uncovering what you might consider your ‘blind spot’.
The project resulted in a Brand Personality framework and a Tone of Voice that is unique to P.J. Sandra also revised and realigned our vision, purpose and values to complete a fully integrated strategic framework for the business.
Her deep insight and understanding of the essence of the P.J. business revealed brand personality and traits that are so on point, it’s been remarkable. Sandra has an ability to get under the skin of your business and uncover what others aren’t able to, whilst moving you on a journey that is revolutionary.”
